Every Tennant Team listing receives professional pricing guidance, MLS exposure, offer presentation, negotiation, and contract-to-close support. Higher service levels add enhanced marketing, property preparation, project management, and greater certainty.
Answer three quick questions to receive a dynamic, non-binding recommendation tailored to your property condition, preparation goals, and showing preferences.
You want strong digital presentation, drone media, floor plans, and hands-on preparation guidance, along with dedicated showing agents for unrepresented buyers. It provides the ideal balance of full-service marketing and equity retention.
View 2% Showcase Plan Details →Shortened overview of our core service plans. Compare primary features and showing rules, then explore the detailed comparison matrix below.
If a Tennant Team agent also handles the buyer, an additional 1% applies. The $3,995 minimum listing-side compensation remains applicable.
If a Tennant Team agent also handles the buyer, an additional 0.75% applies.
If a Tennant Team agent also handles the buyer, an additional 0.5% applies.
Tennant Team buyer representation included at no additional brokerage fee (0% additional).
Calculate transparent listing-side brokerage compensation based on your expected price and plan. Mutually exclusive buyer scenarios let you explore different buyer representation outcomes.
Enter an alternative listing proposal to compare listing-side to listing-side only. We do not assume standard or fixed rates.
Subject to $3,995 minimum listing compensation
Complete feature matrix detailing representation, media, showing protocols, vendor coordination, and program allowances across all four plans.
| Service & Marketing Feature | 1% Essential | 2% Showcase (Most Popular) | 3% Concierge | 4% Certainty |
|---|---|---|---|---|
| 1. Brokerage Pricing & Compensation Structure | ||||
| Listing Fee Rate | 1% + $495 | 2% + $495 | 3% + $495 | 4% + $495 |
| Minimum Listing-Side Compensation | $3,995 (includes $495 fee) | $3,995 (includes $495 fee) | $3,995 (includes $495 fee) | $3,995 (includes $495 fee) |
| Tennant Team Buyer Fee (if team handles buyer) | +1% (min $3,995 applies) | +0.75% additional | +0.5% additional | Included at 0% additional |
| Transaction & Compliance Fee | $495 (charged once per listing) | $495 (charged once per listing) | $495 (charged once per listing) | $495 (charged once per listing) |
| 2. Showing Protocols & Buyer Handling | ||||
| Showing Handling for Unrepresented Buyers | Seller is responsible for showings with unrepresented buyers | Dedicated showing agents provided for unrepresented buyers | Dedicated showing agents provided for unrepresented buyers | All showings accompanied by the listing agent |
| MLS Buyer-Agent Scheduling | ShowingTime & Electronic Lockbox | ShowingTime & Electronic Lockbox | ShowingTime & Electronic Lockbox | Personal scheduling + accompanied showings |
| Buyer Feedback Analysis & Strategy | Automated portal feedback | Weekly active buyer-feedback analysis | In-depth buyer-feedback debriefs | Comprehensive accompanied buyer feedback |
| 3. Media Production & Digital Marketing | ||||
| Professional Photography | HDR Photography | Expanded HDR + Aerial Media | Premium + Twilight Photography | Premium + Twilight Photography |
| Floor Plan & 3D Virtual Tour | — | Included when appropriate | Included | Included |
| Professional Video Walkthrough | — | Included | Cinematic Property Video | Cinematic Property Video |
| MLS & Major Portal Exposure | ✓ Included | ✓ Included | ✓ Included | ✓ Included |
| Database & Digital Launch Campaign | Basic MLS push | Enhanced database & digital launch | Targeted multichannel campaign | Turnkey strategic marketing launch |
| Open House Events | 1 Launch Open House | Up to 2 Open Houses | Up to 4 Targeted Events | Custom Launch Strategy |
| 4. Property Preparation & Project Management | ||||
| Pre-Market Property-Preparation Plan | Pricing strategy only | Written Pre-Market Prep Plan | Professional Staging & Prep Plan | Fully Managed Preparation Plan |
| Vendor Scheduling Assistance | Seller handles vendors | Vendor scheduling assistance | Repair, cleaning & vendor management | Turnkey managed vendor coordination |
| Moving, Storage & Cleanout Coordination | — | — | — | Full moving, storage & cleanout coordination |
| Review Intervals | Regular status updates | Formal 14-day and 30-day reviews | Weekly priority consultations | Live customized milestone reviews |
| Offer Consultation | Standard net sheet & presentation | Detailed offer-comparison consultation | In-depth financial & terms analysis | Strategic multi-offer & cash evaluation |
| 5. Program Allowances & Sale Certainty | ||||
| Approved Launch / Prep Services Allowance | — | — | Up to $1,500 in approved launch services* | Up to 0.75% of list price (max $5,000)* |
| Backup Cash-Offer Sourcing Strategy | — | — | — | ✓ Sourcing of qualified backup cash offers* |
| Post-Occupancy & Timeline Flexibility | Standard contract terms | Standard contract negotiation | Priority leaseback coordination | Structured flexible closing & occupancy |
* Program Allowance Disclosure: Up to $1,500 (Concierge Plan) or up to 0.75% of list price capped at $5,000 (Certainty Plan) in approved launch and pre-listing services may be available under a separate written agreement and subject to brokerage approval. Payment timing, reimbursement obligations and cancellation terms will be disclosed in writing before any services are ordered.
* Backup Cash-Offer Sourcing Notice: Backup cash-offer sourcing is subject to property, location, condition, price, seller and purchaser eligibility. A cash offer is not guaranteed unless and until a qualified purchaser issues a written offer or contractual purchase commitment. Offer terms, fees, deductions, inspections and closing requirements will be disclosed before acceptance.
When an agent formally affiliated with The Tennant Team procures and represents or facilitates the transaction with the buyer, the seller benefits from reduced buyer-side compensation based on the listing plan selected:
This reduced buyer fee applies only when an agent formally affiliated with The Tennant Team works with or represents the buyer. It does not apply merely because the buyer’s agent is affiliated with Charles Rutenberg Realty. Charles Rutenberg Realty has independent licensees who are not members of, managed by, or affiliated with The Tennant Team.
In accordance with Florida law, licensees operate under Florida transaction-broker relationships unless a single-agent relationship is established in writing. Dual agency is not recognized or permitted under Florida real estate statutes. Exact brokerage relationships, duties, and authorized compensation will be explicitly disclosed in writing prior to representation.
Clear, direct answers about listing fees, showings, buyer representation, and Florida real estate procedures.
To ensure comprehensive MLS exposure, professional photography, legal disclosures, contract negotiation, and dedicated transaction management, each listing plan carries a $3,995 minimum listing-side compensation. This minimum is inclusive of the $495 transaction and compliance fee. On higher-priced properties where the plan percentage plus $495 exceeds $3,995, the standard percentage formula applies.
Showing protocols are clearly differentiated: with the 1% Essential Plan, the seller is responsible for hosting and showing the property to unrepresented buyers, while licensed MLS buyer agents schedule via ShowingTime and electronic lockbox. With the 2% Showcase and 3% Concierge plans, dedicated showing agents are provided for unrepresented buyers. With the 4% Certainty Plan, all showings are personally accompanied by the listing agent.
Real estate compensation is fully negotiable and not set by law. Sellers are never legally required to offer compensation to an outside buyer's brokerage. In modern practice, buyer-broker compensation may be negotiated directly between buyer and seller as part of an offer or requested as a seller concession at closing. The Tennant Team will advise you on current local market dynamics and competitive offer structures during your pricing consultation.
If an unrepresented buyer inquires directly, our handling depends on your selected plan. For Essential listings, you show the home directly. For Showcase and Concierge listings, our dedicated showing agents facilitate access. Under Florida transaction-broker guidelines, we facilitate the contract and transaction objectively without dual agency. Any direct-buyer transaction fee depends on the services required and is clearly stated in your listing agreement.
Yes. If market conditions, showing volume, or personal time constraints change, you can easily upgrade to a higher service tier (such as moving from Essential to Showcase for drone media, 3D tours, and dedicated showing agents) through a simple written addendum to your listing agreement.
The $495 transaction fee is charged once per listing closing. It covers state-mandated digital document archival, electronic signature infrastructure, broker compliance auditing, and secure file closing protocols required by Charles Rutenberg Realty.
Schedule a personalized consultation with The Tennant Team. We'll evaluate your property, analyze current neighborhood MLS activity, and help you choose the plan that protects your equity.